AI Technology Transforming Digital Marketing: Discover Benefits of GenAI Adoption, AI PCs, and Chatbot Impact on Publishers

Artificial Intelligence (AI) is rapidly changing the digital marketing landscape. In this eMarketer Podcast: The Daily: GenAI adoption, AI PCs, and will …  Insider Intelligence, experts discuss the latest advances in AI, ChatGPT and Digital Marketing. They shed light on the benefits of GenAI adoption, AI PCs, the impact of chatbot hurt publishers, and the opportunities AI can bring to marketers. Here are some of the key takeaways:

  • GenAI adoption is growing rapidly, with many companies benefiting from its ability to optimize customer service and increase sales.
  • AI PCs are becoming increasingly popular, as they can automate mundane tasks and allow users to focus on more specialized tasks.
  • Chatbot hurt publishers, as they limit their ability to monetize their content and create an unbalanced playing field.
  • AI can provide marketers with insights and opportunities to better understand customer behaviour and create more targeted campaigns.

These advancements in AI, ChatGPT and Digital Marketing demonstrate the importance of hiring an experienced analytics and AI-driven digital marketing strategist such as Peter Leshaw. Peter’s expertise can help companies take advantage of these innovations to increase their competitive edge. To learn more about Peter’s services and how he can help your business, schedule a strategy session with him today.

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I’m Peter Leshaw, a digital strategist and educator.

“Whether working on a digital strategy or corporate training, I cover a wide range of critical digital marketing topics, including search engine optimization (SEO), paid search, email marketing, content marketing, conversion optimization, lead generation, and social media marketing. I provide valuable insights and practical tips based on years of experience in the industry, and present the information in a clear and concise manner that’s easy to understand.”