Peter Leshaw is a highly sought-after speaker and expert in the digital marketing industry. With over 20 years of experience, Peter has been a driving force behind the success of many businesses through his strategic approach to digital marketing.
Peter is known for his ability to share his wealth of knowledge and experience in an easy-to-understand and engaging way. He is regularly invited to speak at conferences and events around the world, including Pubcon as well as interviews by Search Engine Journal, #VCBuzz, Marketing Associations and other events.
This podcast featuring Peter Leshaw, an experienced marketer, discussing the changing landscape of Google SERPs (search engine results pages). Leshaw explains how Google has been evolving its search algorithm to provide more personalized and relevant results to users. He also discusses the importance of optimizing content for featured snippets and position zero, as well as the rise of voice search and its impact on search behavior. Leshaw provides practical advice on how to adapt to these changes and optimize content for search engines. The podcast provides valuable insights for marketers looking to improve their SEO strategies and stay up-to-date with the latest search trends. The transcript is well-organized and easy to follow.
The Digital Marketing with Bill Hartzer podcast features an episode with Peter Leshaw, a Digital Marketing Strategist, where they discuss in-house digital marketing and the importance of establishing key performance indicators (KPIs) at the start of any digital marketing campaign. Leshaw and Hartzer emphasize the need for customized dashboards to report and track progress for stakeholders. They discuss the various stakeholders involved in digital marketing campaigns, and how to create dashboards that cater to each stakeholder’s specific needs. Leshaw also provides insights on how to prioritize KPIs based on business objectives and how to measure the impact of digital marketing efforts on the company’s bottom line. The episode offers practical advice and useful tips for companies looking to improve their in-house digital marketing efforts and track their progress effectively. The podcast is well-produced and easy to follow, making it a valuable resource for digital marketers.
During the PubCon South at Austin 2011 conference, Vanessa Zamora, a video content producer, interviewed Peter Leshaw, director of online marketing at Lakeview Health Systems, about his experience with in-house search engine optimization (SEO). Leshaw explained how he transitioned his team from using multiple agencies to managing SEO in-house. He emphasized the importance of organizing the team, setting up tracking methods, and ensuring marketing initiatives were being met. Leshaw also provided tips for outsourcing work, such as finding a boutique agency with a single point of contact and experience working in the same industry. He noted that his team uses social media for customer service and reputation management, and that tactics like posting quotes have resonated with their audience. Additionally, Leshaw’s team made a downloadable PDF form available on the homepage of the website, in exchange for an email address, to help engage and attract more clients seeking treatment for addiction. The interview provides valuable insights for companies looking to transition their SEO efforts in-house and streamline their online marketing initiatives.
The interview highlights the importance of identifying your target audience, setting clear goals, and developing a content strategy. It also emphasizes the need to stay up-to-date with the latest marketing trends and tools, as well as the importance of measuring and analyzing the results of your marketing efforts. The interview concludes by encouraging marketers to constantly adapt and evolve their strategies based on their target audience’s preferences and behaviors. The information is presented in a Q&A format, making it easy to follow and understand.