78% of Digital B2C Marketers Say AI Helps Marketing, While 47% Responded That AI is Dangerous: Optimove Survey
According to a survey conducted by Optimove, 78% of digital B2C marketers believe that Artificial Intelligence (AI) helps marketing, while 47% responded that AI is dangerous. The survey was conducted among a total of 300 digital B2C marketers from the US, UK, and Australia.
The survey revealed that the majority of digital B2C marketers believe that AI can help them achieve their marketing goals. In particular, they believe that AI can help them:
- Gather data from multiple sources and analyze it quickly
- Create more personalized experiences for customers
- Optimize campaigns for better results
- Gain insights into customer behavior
However, the survey also revealed that 47% of digital B2C marketers are concerned about the potential risks associated with AI. They are worried that AI could be used to manipulate customers and lead to unethical practices. They are also concerned about the potential for AI to be used to invade customer privacy.
Source: 78% of digital B2C marketers say AI helps marketing, while 47% responded that AI is dangerous: Optimove survey Yahoo Finance
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