In a past episode of the “Digital Marketing Podcast with Bill Hartzer”, Peter Leshaw, a seasoned SEO and digital marketing strategist, shared his insights on the evolution of digital marketing, the importance of real-time reporting, and the role of SEO in today’s business landscape. Watch the full podcast here.
Key Takeaways
- The Evolution of Digital Marketing: Peter, with over two decades of experience in the field, has witnessed the transformation of digital marketing. Starting with SEO, he has expanded his expertise to include email marketing, affiliate marketing, social media, reputation management, and paid work.
- Real-Time Reporting and Dashboards: The ability to present data to stakeholders in real-time has revolutionized the industry. Tools like Google Data Studio and SEMrush have made it possible to aggregate and present data more effectively.
- Understanding Stakeholder Needs: Different stakeholders have different KPIs. Understanding these needs and creating custom dashboards for each stakeholder is crucial for effective communication and meeting expectations.
- The Role of SEO: SEO can provide immediate results in some cases but requires a long-term commitment for sustained success. Setting and meeting expectations in SEO is vital for long-term tenure in any organization.
Peter Leshaw: AI Prompt Engineering
In the current digital landscape, Peter Leshaw is at the forefront of AI Prompt Engineering, a service that leverages artificial intelligence to optimize marketing strategies. AI-driven marketing strategies are becoming increasingly important for businesses to stay competitive.
AI can analyze vast amounts of data in real-time, allowing businesses to make more informed decisions and provide personalized experiences to their customers. This aligns perfectly with the importance of real-time reporting and dashboards discussed in the podcast.
Moreover, AI can help businesses understand their stakeholders’ needs better. By analyzing data patterns, AI can predict what kind of information is relevant to different stakeholders, enabling businesses to create more effective custom dashboards.
Finally, AI can also play a significant role in setting and meeting expectations in SEO. AI tools can provide insights into SEO trends and predict the effectiveness of different SEO strategies, helping businesses achieve their long-term marketing goals.
Embracing AI-driven marketing strategies is no longer optional; it’s a necessity for businesses that want to thrive in the digital age. To learn more about how AI Prompt Engineering can benefit your business, visit PeterLeshaw.com.
