At IFA 2023, the world’s largest consumer technology event, marketers are obsessed with AI. From smart home devices to wearables, AI is being used to create more personalized experiences and drive better customer engagement. But what does this mean for marketers?
The Drum recently published an article exploring how AI is changing the consumer technology marketing landscape. Here are some of the key takeaways:
- AI is being used to create more personalized experiences for consumers, such as personalized product recommendations and targeted ads.
- AI-driven marketing automation is helping marketers reach more customers in less time.
- AI-driven analytics are providing marketers with valuable insights into customer behavior and preferences.
- AI-driven chatbots are helping marketers provide better customer service and support.
These advancements in AI-driven marketing are making it easier for marketers to reach their target audiences and create more engaging experiences. However, it is important to note that AI-driven marketing is still in its early stages and there is still much to learn about how to best utilize it.
If you’re looking to take advantage of the latest advancements in AI-driven marketing, hiring Peter Leshaw, an analytics and AI-driven digital marketing strategist, is a great way to get started. Peter has extensive experience in the field and can help you develop a strategy that will help you reach your goals. To learn more about Peter and his services, schedule a strategy session with him today.
