Digital Marketing Assistant Professor Andy Jeon remains curious in AI research
NIU Today recently published an article about Digital Marketing Assistant Professor Andy Jeon’s research into artificial intelligence (AI). Professor Jeon is a faculty member of the Department of Marketing at Northern Illinois University (NIU). He is currently exploring ways to use AI to improve digital marketing campaigns.
Professor Jeon’s research focuses on the use of AI-driven chatbots, such as ChatGPT, to create more personalized customer experiences. He believes that AI-driven chatbots can be used to better understand customer needs and preferences, and to provide more tailored recommendations and services.
In addition to his research, Professor Jeon is also teaching a course on digital marketing and AI. He hopes that this course will help students gain a better understanding of how AI can be used to improve digital marketing campaigns.
Here are some of the key points from the article:
- Professor Jeon is a faculty member of the Department of Marketing at NIU.
- He is researching ways to use AI to improve digital marketing campaigns.
- His research focuses on the use of AI-driven chatbots, such as ChatGPT.
- He is also teaching a course on digital marketing and AI.
Source: Digital Marketing Assistant Professor Andy Jeon remains curious … NIU Today
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