Standard Operating Procedure (SOP) for On-Page Optimization (SEO): (Strategy)

1. • • Identify the primary and secondary target keywords for the web page.
     • Use keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer to find new keyword ideas.
     • Analyze competitor websites to identify new keyword opportunities.

1. • • Include the primary keyword in the title tag.
     • Limit the title tag to 60 characters or less.
     • Make the title tag compelling and click-worthy by using persuasive language and addressing the user’s search intent.
     • Use a unique title tag for each page.

1. • • Include the primary keyword in the meta description.
     • Limit the meta description to 155 characters or less.
     • Use persuasive language and address the user’s search intent.
     • Write unique meta descriptions for each page.

1. • • Use descriptive and informative headings that accurately reflect the content of the page.
     • Use H1 tags for the main heading of the page.
     • Use H2 tags for subheadings and H3-H6 tags for further subheadings.
     • Include the primary keyword in the H1 tag.

1. • • Link to related content within the website.
     • Use descriptive and relevant anchor text for the link.
     • Link to high-quality pages that are relevant to the content on the page.
     • Use follow links for internal linking.

1. • • Use relevant and descriptive file names for images.
     • Use alt tags to describe the content of the image.
     • Compress images to reduce the file size without sacrificing quality.
     • Use a CDN (Content Delivery Network) to improve the loading speed of the images.

1. • • Use the primary keyword in the first paragraph of the content.
     • Use subheadings to organize the content and make it easier to read.
     • Write in a clear and concise language that is easy to understand.
     • Use relevant images and videos to support the content.

1. • • Optimize images and videos to reduce their file size.
     • Use a content delivery network (CDN) to reduce page load times.
     • Minimize the number of HTTP requests by reducing the number of scripts and stylesheets.
     • Use browser caching to store frequently accessed content locally on the user’s computer.

1. • • Use a responsive design that adapts to different screen sizes.
     • Test the website on different devices and screen sizes.
     • Use legible font sizes and minimize the need for zooming.
     • Make sure that all clickable elements are large enough for users to tap with their fingers.

1. • • Use a web analytics tool such as Google Analytics to track website traffic and user behavior.
     • Monitor the bounce rate, average session duration, and pages per session to assess user engagement.
     • Monitor keyword rankings and search engine visibility to track the effectiveness of the on-page SEO efforts.
     • Use analytics data to inform ongoing optimization efforts.

Documentation:

Training:

Conclusion:

By following this SOP for on-page SEO, you can ensure that your website is optimized for search engines and provides a positive user experience. Regularly monitoring analytics data and adjusting the optimization efforts accordingly can help improve website visibility, increase traffic, and achieve business objectives.